Tuesday, September 20, 2016

Reflection - The Pixar Theory

Caution: If you read further, you will probably not think of Pixar movies the same ever again.

What if someone told you that all the Pixar movies you have watched throughout your childhood are intertwined, all a part of the same timeline?  Well, I’d be just as shocked as you; in fact, I was reluctant to face the truth.  But be open to new, revolutionary ideas because there is evidence that will blow your mind.

After watching a YouTube video (https://www.youtube.com/watch?v=h0OTZo3-K5s) that opened up my eyes to the hidden evidence tying in all the Pixar movies, the two movies that I found were the most interestingly connected were Brave and Monsters, Inc. How could Brave, the story of a teenage girl in ancient Scotland, be so closely connected to Monsters, Inc., a futuristic story about a world of monsters?  According to the Pixar Theory, adorable, little Boo is the witch in Brave, and Boo got to the Dark Ages of Scotland by time traveling to try to find Sully.  Although this may sound far-fetched, it’s hard not to believe once you see the witch carving the pizza truck from Monsters, Inc. or the engraving resembling Sully in her workshop (seen in the picture to the right)!

BnL featured in Up

Evidence of other movies exists in many more Pixar films, but the connections between the most recent movies is what I want to focus on – in fact, I believe it’s what Pixar wants us to focus on as well.  Disney acquired Pixar on January 25, 2006 and shortly after the acquisition, there was the appearance of a fictional company called “BnL” or “Buy n Large” in multiple Pixar films, such as Wall-E (2008), Up (2009), and Toy Story 3 (2010).  In Wall-E, BnL is the company that owns pretty much everything, from the spaceship and robots to the food and drinks depicted in the film.  Although BnL is the company who is trying to save Earth and protect the humans, there are hints throughout the movie that blame BnL for the problems that the world is facing.  In Up, BnL is the construction company that is building new buildings around Carl’s property and tries to make him move.  After Carl has a fight with a construction worker, BnL is what ultimately forces Carl to move off of his property and into a retirement home.  In Toy Story 3, BnL batteries are used to power Buzz LightYear.  Not only does Buy n Large exert its presence within certain storylines, but is represented across a multitude of Pixar films as the dominating, monopolistic company. 
BnL batteries in Toy Story 3

If only BnL was a real-life company, then we could understand its tactics and how it got to be such a powerful, overarching corporation, with its hands in every aspect of life…

Wait, but this sounds a lot like Disney, who just so happened to take over Pixar before Wall-E, Up, and Toy Story 3 were created.  It could be possible that Pixar is trying to send us, the consumers, a warning about the power of corporations, specifically Disney, to infiltrate all aspects of life.  And Disney accurately represents this idea in real life.  Not only does Disney own Pixar, but it owns ABC, ESPN, History, and Hollywood Records.  Therefore, Disney has control over a wide variety of entertainment, ranging from music to history documentaries, which influences society.  Wilson states in his article, “13 Brands You Didn’t Know Were Owned by Disney,” “The Walt Disney Company is everywhere. If anything, that might actually be an understatement. And over the years they’ve crept into more and more places, thanks in large part to billions of dollars of acquisitions of already famous brands.”  Therefore, Disney is still continuing to grow as a successful company, and we, the consumers, and companies already acquired by Disney have fueled this powerhouse - we let Disney conquer and spread its influence.

Even if “Buy n Large” is not supposed to represent the Disney company itself, it does depict the idea of mass consumption evident in today’s world.  The term “buy in large” says it all:  the whole culture of our society is to constantly consume and consume in large quantities.  As Giroux states in “How Disney Magic and the Corporate Media Shape Youth Identity in the Digital Age,” “Consumer culture in the United States and increasingly across the globe does more than undermine the ideals of a secure and happy childhood: it exhibits the bad faith of society.”  Like Giroux, maybe Wall-E, is trying to warn us not to let our world get to this point.  We must slow the rate of buying, marketing, and advertising, focus less on profit and focus more on the values of our society as a whole


The BnL advertisements displayed in Wall-E, promoting the idea of constant consumption


13 Brands You Didn’t Know Were Owned by Disney: http://screenrant.com/disney-owned-brands-properties-trivia/?view=all

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